Mike Capuzzi – Your Brand Amplified Transcript

Welcome to Your Brand Amplified the podcast where we interview marketers, publicists and brands to learn their stories, what makes them tick and tips and tricks that make a difference. I'm so excited to welcome you back for another episode of your brand Amplify. I'm your host, Anika Jackson, and I teed this up a little bit in last week's episode.

00;00;01;05 – 00;00;22;01
Anika

Welcome to Your Brand Amplified the podcast where we interview marketers, publicists and brands to learn their stories, what makes them tick and tips and tricks that make a difference. I’m so excited to welcome you back for another episode of your brand Amplify. I’m your host, Anika Jackson, and I teed this up a little bit in last week’s episode.

00;00;22;10 – 00;00;29;12
Anika

We are going to hear from Mike Capuzzi of Bite Sized Books. Mike, thank you so much for joining us today.

00;00;29;15 – 00;00;32;05
Mike Capuzzi
Anika
, thank you very much and I appreciate this opportunity.

00;00;32;10 – 00;00;49;20
Anika

Absolutely. I was really excited when we started talking about you coming on as a guest because being an author is something I think a lot of people see a lot of value in to add to their business. Right. To be able to say you’re a published author. But there is a nuance and a difference and how to do that.

00;00;49;20 – 00;01;03;04
Anika

And you have some very specific ways that you help get results. You’ve written bestselling books yourself. So first, before we get into that, I’d love for you to start on how did you decide to do this as your livelihood?

00;01;04;06 – 00;01;06;27
Mike Capuzzi

So it goes back to, well, I think I was like five years old.

00;01;07;21 – 00;01;08;13
Anika

I love that.

00;01;08;28 – 00;01;32;01
Mike Capuzzi

We have a couple of hours, right? Yeah. I joke because my grandmother, my mom’s mom was a voracious reader and she instilled that love of books into me at a very young age. I mean, I was reading like novels at, you know, in elementary school and I’d go visit I used to drive a couple of hours to go visit her, and she had this big library.

00;01;32;06 – 00;01;54;27
Mike Capuzzi

I just loved it. I just love books. So I’ve always had a love of books, a love of reading. I’ve always encouraged my daughters when they were younger really to read. So I just love books. And, you know, like a lot of people, Anika, I had the dream at some point to write a book. But like a lot of people at the time, I didn’t know how.

00;01;54;27 – 00;02;13;14
Mike Capuzzi

I wasn’t sure if I was smart enough to write witty enough, whatever was right. All this had trashed, you know, that’s that was on me and, you know, wrote the published the first one very quickly. A little difference there. I didn’t write it actually, it was a compilation book but then realized, hey, this is not that big of a deal.

00;02;13;23 – 00;02;31;25
Mike Capuzzi

And that was in 2007. And since then, I think I’m up to 14 or 15 books now. And it’s just I just love helping people, just like all my family except myself. I was an engineering major for college. The rest of my family were all teachers. And so I had this teaching DNA in me. I want them to help people.

00;02;31;25 – 00;02;39;01
Mike Capuzzi

And I think the written word in book format is still a very powerful way to connect with people.

00;02;39;01 – 00;02;57;09
Anika

Mm hmm. Absolutely. I am a voracious reader. I used to write a lot of poetry when I was younger, and I always thought I’d be an author someday. And I think like many people, like you have ideas, but it’s all about how do you find the time and the energy and or do you find a ghostwriter and all of that.

00;02;57;09 – 00;03;15;18
Anika

And so you’re a publisher you’re an author, you’re a book publishing coach. And you have kind of created this thing called Shooks, right? Short, Helpful books. So are all of your books shooks? And what is a defined shook and how did you come up with that?

00;03;15;28 – 00;03;35;16
Mike Capuzzi

Yeah, well, being a marketing person, you appreciate this, right? So listen, as you know, there’s a ton of people there’s a ton of people that do what you do of people do what I do, and it’s always key to something. So first I have a lengthy marketing background. I was doing engineering, but for the most part of my career, 20 plus, oh, gosh, 25 plus years now marketing.

00;03;35;19 – 00;03;57;06
Mike Capuzzi

OK, corporate marketing, then more direct response for small and medium sized businesses. But anyway, you have to distinguish yourself, your own brand, whatever, however you want to call it. So I didn’t just want to be a book publisher. And I started realizing the power of shorter books, books that can be read in about an hour. So we’re not talking pamphlets, we’re not talking a word piece.

00;03;57;20 – 00;04;17;24
Mike Capuzzi

Somewhere in the between, if you will. And, you know, came up with my own brand. I said, you know, don’t publish a book. Publisher Shooks. So yes, Shook stands for short helpful books. They are nonfiction, typically business oriented books that are meant to help readers with a very specific topic.

00;04;18;09 – 00;04;37;28
Anika

Nice. Yeah. Yeah. I think I’ve read some books that I guess would probably be considered shooks that have been really great business books. And I notice that I do get stuck when I’m like, Oh, this is a really good this looks like a book that I really need to read to move my business forward. But then it’s long and then I’m like, I just can’t, you know, with everything else.

00;04;38;06 – 00;04;48;03
Anika

With my Mom and animals and full time job and everything else that we do, it’s it can be hard to find that time. So yeah.

00;04;48;15 – 00;05;05;13
Mike Capuzzi

It’s amazing because again, I’m a voracious reader, right? I’m a pretty fast reader. I’m getting older now, you know, and like, I started I don’t know how often you start books and then, yeah, they’re 300 pages and then you get bogged down in a lot of I call them a lot of there’s a lot of bloat in books.

00;05;05;13 – 00;05;22;10
Mike Capuzzi

There’s a lot of books are loaded unnecessarily, in my opinion. And they repeat themselves and like, oh my gosh, just get to the point. Yeah. So I think the promise of, you know, if you don’t mind, to show one of my shooks, like it’s a real book, it’s a book, it’s on a bookshelf, but that’s a one hour read just like this.

00;05;22;10 – 00;05;48;28
Mike Capuzzi

This interview’s a 36 minute interview. It’s short and concise, so the book, it’s not meant to be the entire topic on whatever the book is about, but it’s meant to give readers a taste in men, which which is key, Anika, is it’s meant to lead interested readers to the next step. So not only is a short book about 100 pages, about 12 to 15,000 words, which is a lot less than your traditional 75 to 100,000 word business book.

00;05;49;22 – 00;06;11;15
Mike Capuzzi

But it also follows a very specific recipe. There’s certain things we do in shooks that are really meant to- they’re sales tools, right? So I approach it like a sales tool. There’s triggers in there to allow readers who are interested to get more information, yada, yada, yada. So it’s more than just the fact that it’s short. It’s, it’s a formula, if you will, a recipe I’m a of Italian descent.

00;06;11;15 – 00;06;19;21
Mike Capuzzi

So I had the other grandmother was Italian so I had that homage to her. And we’ve developed a recipe for these little notes.

00;06;20;15 – 00;06;25;10
Anika

So you just showed me your 100 page book, which is called The 100 Page Book.

00;06;26;05 – 00;06;27;02
Mike Capuzzi

It’s a hundred pages.

00;06;27;08 – 00;06;28;23
Anika

Yeah. So what is in that book?

00;06;29;15 – 00;06;47;01
Mike Capuzzi

So that book has our recipe. And matter of fact, I always always have here. It’s- I actually have an old- my grandmother used to have- my grandmother is a town grandmother. You would have these old little three by five cards of her recipes and we made one up. It’s in there, I took a- we created our own little recipe card.

00;06;47;01 – 00;07;08;12
Mike Capuzzi

But anyway, this is a recipe for a roughly 100 page book, which is about an hour read it tells you from literally from the first page to the last page what my recommendation, what my recipe is, what you go here, what you go here, what you go here. And I give you examples so it’s what’s cool about it Anika is I’ve had and we’ve sold thousands.

00;07;08;15 – 00;07;27;14
Mike Capuzzi

It wasn’t my intention because most of my books I give away but we were up on Amazon and we sold thousands of copies of the book. This book came out almost two years ago and kind of took off. And if you read the reviews and there’s a couple on it reviews, which is kind of cool, people say like, this is exactly what I was looking for, right?

00;07;27;14 – 00;07;43;01
Mike Capuzzi

So it’s really it’s really filled a space in the book publishing space for folks that know they have a message, know they have to share something, but like yourself, they’re just busy. How do I write a traditional book? You can get these done in a matter of weeks.

00;07;43;10 – 00;08;04;23
Anika

Yeah, nice. And so I’ve noticed that there are a lot of people who write short books that aren’t writing them as marketing messages. They’re writing them as their own story. And that, I think, is where I find that that I find a little odd sometimes, quite frankly, because I have had clients come to me, Oh, I’m a I’m an author.

00;08;04;23 – 00;08;26;28
Anika

I wrote a book, and then I look at the book and I’m like, Well, what’s going to be the best way to promote this? Because it’s short content and it’s not leading to selling something like you would with a marketing our business book. So do you get so I imagine, OK, so people can use your formula, but I imagine a lot of people also come to you and say, This is what I want to do.

00;08;26;28 – 00;08;46;05
Anika

Help me, teach me that ways go through, perhaps a program or have you as their advisor or I don’t know if use ghostwriters as well. How do you do you ever say no to somebody who comes to you and how do you differentiate like what will be a successful shook and what won’t?

00;08;46;17 – 00;09;02;10
Mike Capuzzi

Yeah, great question. Well, first of all, I use this shook I use multiple shooks, a couple back here to make it very clear. First of all, if you’re interested, work with me. By the time they get to me, which we do calls and zoom calls and like that, you know, it’s our call to action, primary call to action.

00;09;03;02 – 00;09;22;07
Mike Capuzzi

They’re pretty clear on the kind of books we’re publishing for our clients. So if they’re looking to write their life’s memoir, we’re not the right publisher for them. But if they’re a doctor, a dentist, a CEO, and they want to get the message out about something and connected to their business, then yes, we can be the right choice.

00;09;22;21 – 00;09;39;06
Mike Capuzzi

So absolutely, we definitely distinguish. As a matter of fact, just because I’ll show you one of the ones, if I can open the book, one of the first. It’s actually the first one. I’ll see if I can show it there.

00;09;40;04 – 00;09;41;01
Anika

Who should read this book.

00;09;41;12 – 00;09;58;20
Mike Capuzzi

Right and that’s page that is page one. Like, I’m right up front, who should read this? And then I say, you know, next page is who shouldn’t. I’m very specific. Why waste your time? If this is if you’re looking for a fiction, you want to write a fiction book, I’m not for you. So yeah, we’re very specific.

00;09;58;24 – 00;10;05;01
Anika

OK, so what continues to inspire and motivate you to stay in this business?

00;10;05;10 – 00;10;26;20
Mike Capuzzi

Mm hmm. I think good question, too, because, you know, as a business, you know, the days and I’ve been doing it, so I’m sort more now towards the tail end of my my career, hopefully not my life. And, you know, I’m definitely slowing things down. My kids are going to be out of college students. So it’s like, hey, you know, I’m going to the next phase.

00;10;27;03 – 00;10;52;08
Mike Capuzzi

But I still get very jazzed up. So I host a podcast also. And I like this week, I hosted a woman from Thailand. Oh, a gentleman from Tasmania. And then I was on a gentleman podcast who was from the UK. So like this big international push this week. And I was just I love talking to people, whether they’re our own clients, or just people that just are putting out great content.

00;10;52;17 – 00;11;16;22
Mike Capuzzi

And I called it it’s a helping before selling mentality. That’s why I write about it. I helping before selling and that’s what books do. They allow you to offer helpful information before you try to sell somebody. And I just I get very jazzed when I hear other like minded business owners that just are out there looking to give great content and really make a difference in their own little space.

00;11;16;22 – 00;11;45;27
Mike Capuzzi

So I just there’s a matter of fact, there’s an episode of my podcast that just went live this week. The gentleman I don’t know him, but it was a very interesting conversation. And he wrote a book on about how to change you if you change unbeknownst to him, one of his target audience that he didn’t realize when he wrote the book, but it happened afterwards, was that prisons were starting to use his book as part of a like a curriculum to help prisoners as they prepare to get out of prison.

00;11;46;02 – 00;11;46;15
Anika

Wow.

00;11;46;15 – 00;12;04;15
Mike Capuzzi

He never thought about that. Right. He talks about on his podcast, I was like, wow, like he didn’t know his book was going to have that impact. And had he never written that book, then those men and women would have never had the impact that they needed. At that point in their life. So I just love I get jazzed up.

00;12;04;22 – 00;12;06;11
Anika

Oh, my gosh, that’s so inspirational.

00;12;06;12 – 00;12;07;21
Mike Capuzzi

It is. It’s very cool.

00;12;08;02 – 00;12;18;29
Anika

That’s that’s so unique because I think people usually start out with like, OK, what’s my ideal, right? Yeah. Customer, who am I writing for? So to make an even bigger impact, that’s really amazing.

00;12;19;12 – 00;12;42;12
Mike Capuzzi

It is. And it’s it’s one of those things like, you didn’t know going into it based on the conversation we had with them. But it’s, it’s and you said it’s used in prisons all over the country now and Anika, what I’ll say and this is something I always try to encourage people with a lot of people get stuck when it comes to, oh, I want to write a book but I don’t know how I’m not smart enough I’m not a good enough writer which I kind of pooh pooh right now.

00;12;42;18 – 00;13;01;12
Mike Capuzzi

It’s a conversation in written format. But if it’s never gets done, if it’s always just in your head or on your computer, never gets published, then it’s never going to help the people. It should help. And I always try to encourage people to put the spotlight off of you and your schedule and all that stuff and think about the people that your book can help.

00;13;02;01 – 00;13;08;06
Anika

OK, so yeah. Well, yeah, I like I like that approach.

00;13;08;26 – 00;13;29;14
Mike Capuzzi

Yeah. Well, most of us it’s human nature, right? We’re busy kids, whatever it is. And the gentleman I interviewed from Tasmania this week, it took him seven years and he was kind of laughing about it. I said, Mike, it took me seven years to write this one book. It wasn’t a shook, and he said it was just this and it was self-published.

00;13;29;14 – 00;13;42;06
Mike Capuzzi

So it was, it wasn’t, you know, it was something that just kept laboring on and it doesn’t have to be that way now. He’s happy he did it and it’s now working for him, but it doesn’t have to be that that kind of thing.

00;13;42;14 – 00;13;50;17
Anika

Yeah, definitely. So what is next in the industry and with your company?

00;13;53;13 – 00;14;10;26
Mike Capuzzi

Well, that’s another good question. Well, you know, it’s funny because I’m an old school kind of guy, right? I’ve I you know, I was around when when I was in college and I had a girlfriend in college who lived a couple thousand miles away because I went away to college, I would handwrite letters to her once a week.

00;14;10;29 – 00;14;16;20
Mike Capuzzi

It was like that kind of that’s where I that’s how I grew up. Right? Once a week, phone calls because phone calls back. Those days were too expensive for a college kid.

00;14;18;22 – 00;14;44;24
Mike Capuzzi

So I appreciate the traditional book, our primary mechanism, our printed books, paperback. Typically, we do digital books, we do Kindle books, we do audio books. So I’m sort of old school. I don’t necessarily believe that the printed book is going away anytime soon. They’ve been around for hundreds, if not thousands of years. They’re not going to go away in the 21st century.

00;14;46;07 – 00;15;03;18
Mike Capuzzi

So you know, I think it’s a matter of more and more people. I think where the, where it’s going, where it’s been going and where it’s going to continue to go as a technology is making it very simple for anyone to write a book and publish it themselves. Whether they work with someone like us, they do it on their own does matter.

00;15;04;14 – 00;15;33;09
Mike Capuzzi

My first book in 2007 we had to print 3000 copies to get the price point low enough. Those days are gone, you know, so I think technology is making it easier as far as what we’re doing. I think one of the things I was just talking to a good friend of mine for this interview I think one of the things that we have to get better at for our clients and helping our clients is using the book effectively.

00;15;34;19 – 00;15;58;00
Mike Capuzzi

Another thing I preach a lot, Anika, is writing the book is actually the easy part, using it, promoting it, getting it out there, is the hard part. It really is. And it’s the part that, you know, if it doesn’t end right, you know, a book should not be in a box in the closet. It’s got to be out there so helping clients figure out effective ways.

00;15;58;00 – 00;16;16;03
Mike Capuzzi

I wrote a book on it called The Magic of Free Books. It offers 51 strategies. But again, I think we’re going to have to me and my company going to have to move more into doing it for them in whatever capacity it looks like. Because like most business owners, they’re just too busy to do a lot of it on their own.

00;16;16;14 – 00;16;40;28
Anika

Yeah, I think that’s a really good point because that’s often something, you know, people feel like I have an amazing product or I have an amazing service. I’m going to build a great website and people are just going to show up and that’s not the way things work. You have to really use. And some people think PR means sales it’s like, Well, no PR is exposure, but you have to have that integrated marketing strategy with PR to get the sales.

00;16;41;02 – 00;16;41;18
Mike Capuzzi

Absolutely.

00;16;41;18 – 00;17;01;25
Anika

And some people, they’ll say Oh, you’re going to do the PR, this book is going to be a bestseller. And I’m like, Well, no, it’s not. If you don’t implement all these other things, too, I can’t. You have to be the voice, right? You’re the writer. It’s your authentic voice, it’s your soul, it’s your message. And so we can get you interviews to talk about it.

00;17;02;01 – 00;17;17;12
Anika

But how else are you showing up to your audience or to the ideal audience that you want? And that’s something that people forget a lot when they’re starting a business or they’re writing a book or they’re starting anything. They just think, OK, I’m going to put this out into the world and everybody’s going to love it.

00;17;18;08 – 00;17;41;22
Mike Capuzzi

Yeah, it’s in this day and age, it’s it’s yeah, it’s the, the least factual or at least realistic way, whether it’s a book, whether it’s a new product, by the way, PR in books, you know, launching a book. We’ve had very good success myself, clients, you know, PR something I love, you know, PR sort of this art. There are a lot of people in leverage these days.

00;17;41;22 – 00;18;06;19
Mike Capuzzi

I mean, again, smaller, maybe more medium, small to medium sized business owners, even entrepreneurs like Solopreneurs. But PR can be very effective. Very effective. Hey, tell a real quick story. Yeah. So only because it’s about my daughter, my older daughter. So my oldest daughter, who’s now going to be she’s a junior in college in her summer going into her senior year of high school, we were outside talking. It was July 4th weekend.

00;18;06;19 – 00;18;25;23
Mike Capuzzi

And I remember very distinctly and she’s like, Dad, what am I going to do this summer? I mean, she had a job at a veterinary office, you know, working as a vet, like cleaning up and stuff. And she was getting ready to start applying to colleges. I said, well, why don’t you publish a book? We had just rescued our first dog, so why don’t we publish a book about dog rescues?

00;18;26;14 – 00;18;46;11
Mike Capuzzi

So just like I my first book was a compilation book, which means you go out and find 20, 30 people who want to contribute a chapter. We we did that for her. So July 4th was the idea by Labor Day, which was three months later, she had a dog Joy, a book called Dog Joy. Wow. Which had 26 authors in it, you know, contributing authors.

00;18;46;20 – 00;19;13;06
Mike Capuzzi

She raised almost $6,000, which was donated to the 26 rescues in the book. But here’s the cool part, Monica, why I wanted to share this. We did some very simple PR. Two press releases, timed it very perfectly. There was National Dog Adoption Month or Dog Adoption Day or it was in October. And long story short, she was on the front page of several local newspapers.

00;19;13;12 – 00;19;23;26
Mike Capuzzi

So we saw local newspapers. She was featured in a thought I live in the Philadelphia area. She was featured in the Philadelphia Area Magazine as one of these like 30 under 30 to watch out for.

00;19;24;05 – 00;19;25;05
Anika

Amazing!

00;19;25;05 – 00;19;26;07
Mike Capuzzi

She got- Amazing.

00;19;26;13 – 00;19;47;04
Mike Capuzzi

Every college she applied to except for one which is the one she went to that scholarship we weren’t even applying for scholarships but she used her book as a way to distinguish herself. She got a handwritten letter from Deans saying This is amazing. So she we did like not the bare minimum but maybe like, you know halfway she could have done a lot more.

00;19;47;04 – 00;19;55;01
Mike Capuzzi

We could have done a lot more with it. But again, we weren’t really expecting that to happen. Yeah, but that’s the power of a book and it’s the power of PR. So I’m a huge fan of.

00;19;55;02 – 00;19;56;00
Anika

Oh, well, thank you.

00;19;57;03 – 00;19;59;21
Mike Capuzzi

You do you do PR for authors?

00;20;00;09 – 00;20;02;14
Anika

Yeah, we have done PR for authors before.

00;20;02;26 – 00;20;03;16
Mike Capuzzi

It’s good to now.

00;20;04;02 – 00;20;14;29
Anika

Yeah. And some we’ve, you know, we’ve had different degrees of success. I think some things that you just said are important. It’s about the timing.

00;20;16;13 – 00;20;16;28
Mike Capuzzi

Absolutely. That’s the key in my opinion.

00;20;16;28 – 00;20;18;09
Anika

But can you tie it in too?

00;20;18;09 – 00;20;19;07
Mike Capuzzi

Yes. Absolutely.

00;20;19;07 – 00;20;47;18
Anika

So whatever the content is, how do you tie it into what’s relevant, what journalists are looking for, whether to put on a list or you know, it’s a month long, whatever, API or Black History Month or animal adoption or whatever it is, how do you tie it in? But then also, I think another strategy is to find bylined article opportunities to take a chapter of your book, turn it into an article that can get published, and then that leads people back to your book.

00;20;47;26 – 00;20;48;29
Mike Capuzzi

Yeah, very similar.

00;20;49;00 – 00;20;50;22
Anika

Yeah. There’s there’s a lot of different strategies out there.

00;20;51;04 – 00;21;04;17
Mike Capuzzi

That’s why, you know, I’m not a fan of doing a PR yourself. Like we work with a company which we’ve done after. I want to talk to you about because the gentleman who owns it, he’s also a poetry guy. Oh, and he’s always talked about I want to do a poetry book. He did a shook, but into a poetry.

00;21;05;20 – 00;21;10;00
Mike Capuzzi

But anyway, but yes, you got my opinion you’ve got to work with the PR professional. Yeah.

00;21;11;22 – 00;21;23;27
Anika

Yeah, definitely. Great. Well, how do people find you if they want to learn more about how to how to write a shook, how to work with you as a publisher?

00;21;25;17 – 00;21;44;11
Mike Capuzzi

Yeah. Thank you for that. I mean, all our all my books my shooks are up on Amazon. You can find them there as far as I’ve got a couple of websites, my primary website that’s been around forever is Mikecapuzzi.com. And, you know, you’ll see a couple of different things that I’ve done over the years there a lot of content up there.

00;21;44;25 – 00;22;09;14
Mike Capuzzi

Our publishing company is Bitesizedbooks.com, and then we’re actually just about ready to rebrand and- well not relaunch because it’s been out there for two and half years, our own podcast, which is now going to be called the Author Factor Podcast where I interview nonfiction business book authors. So we’re up to over a hundred episodes now and people can check that out.

00;22;10;07 – 00;22;12;11
Mike Capuzzi

And I have a gift for your listeners if that’s OK?

00;22;12;11 – 00;22;13;18
Anika

Yes, absolutely.

00;22;13;25 – 00;22;30;04
Mike Capuzzi

So you mentioned a hundred page book I’m going to allow your listeners to they can read it online for free. We have a digital version up. It’s up online. It’s you can read for free. There’s also a second shook I give you, which is a Quickstart guide, so like it even distills down even more like bang, bang, bang, here’s what to do.

00;22;30;12 – 00;22;42;11
Mike Capuzzi

So if you go to Mikecapuzzi.com/gifts, so plural gifts, they can grab those two shooks.

00;22;42;17 – 00;22;56;15
Anika

Nice. We’ll make sure that’s in the show notes. Thank you. I’m I’m going to download that. I can tell you that I’m probably also going to want to get the hard copy because I do like, you know, I’m a visual learner, so I like to write things I need it.

00;22;56;19 – 00;22;58;22
Mike Capuzzi

The same way. Yes, yes, yes.

00;22;59;03 – 00;23;17;15
Anika

If I if it’s something long, I’ll listen to it in the car, you know, in bite sized chunks not works, OK? Sometime depending on on what it is. But yeah, so that’s fantastic. And then I teed you up a little bit, so hopefully you’ve had time to think about this, but I’d love to know a mantra that you live by or a favorite quote.

00;23;18;19 – 00;23;37;08
Mike Capuzzi

Yeah. And there’s a bunch and again, I and if I actually thought about it before, I probably have a list of them. But I will tell you one my daughters, they always roll their eyes because as they were growing up, there was two. So maybe it’s not for me so much, but it’s you know, it might be on my tombstone someday.

00;23;38;10 – 00;24;01;22
Mike Capuzzi

I would as I was growing up, I always I think it’s relevant for all of us business owners, entrepreneurs, kids growing up. I always when they were going to school, I always left them with the mantra, be respectful, be respected. And I love alliteration, but be respectful, be respected. And when you think about it, it’s like helping before selling.

00;24;01;22 – 00;24;20;02
Mike Capuzzi

It’s like, you know, the golden rule, treat people the way you want to be treated. But also, you know, expect to be respected now that they’re in college. It’s great to be smart, so it’s not as maybe applicable to business owners and such, but I think that be respectful, be respected. That’s a pretty good mantra these days.

00;24;20;09 – 00;24;22;16
Anika

Yeah. Keep your side of the street clean.

00;24;23;11 – 00;24;25;04
Mike Capuzzi

Yeah, yeah. And do what you can.

00;24;25;09 – 00;24;32;24
Anika

Yeah, exactly. I feel like every time I do an interview, it’s the message I need to hear that day. So I really-

00;24;32;29 – 00;24;33;14
Mike Capuzzi

That’s kind of cool.

00;24;33;16 – 00;24;46;29
Anika

Yeah. It’s it’s one of the things that excites me about getting on and talking to people from all over as well and hearing their stories and their journeys and their advice to entrepreneurs and business owners. So Mike, any last words that you want to share with our audience?

00;24;47;11 – 00;25;13;10
Mike Capuzzi

Well, listen, I just I would always encourage folks, I think a lot of people, Anika, think about dream about maybe no, they ought to write a book so that they can help some segment of the world’s population with some issue or challenge or a goal and I would just say, you know, I would say it’s like a cliche because it is, but like just do it like it will it will not help anyone sitting up in your head whether you work with us.

00;25;13;10 – 00;25;30;19
Mike Capuzzi

Look at the shook formula. There’s so many opportunities out in the world right now to discover how to do this and do it fairly easily. I would just encourage everybody to get it out and start helping people with the book that’s in them.

00;25;31;03 – 00;25;36;02
Anika

Nice. Thank you. That’s beautiful. Everybody has a story inside. Just waiting to be heard.

00;25;36;24 – 00;25;37;09
Mike Capuzzi

For sure.

00;25;37;20 – 00;25;58;16
Anika

Or read, if you will. That’s true. Awesome. Well, thank you so much, Mike. You coming on? And listeners, I’ll make sure that you know how to download a 100 page book and the other information and get in touch with Mike if you have any further questions. Appreciate you coming back for another week of Your Brand Amplified. And I’ll see you again next week.

00;25;59;20 – 00;26;06;18
Anika

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