A New Era in Healthcare: Mark Newman's Blueprint for Cost-Effective Solutions

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Mark Newman on Nomi Health, Direct Provider Payments and Transparent Healthcare Costs

Mark Newman is the founder and CEO of Nomi Health and previously founded HireVue. On Your Brand Amplified, he explains how Nomi Health's direct provider payment model works and why he believes cost transparency is what will change how employers buy healthcare. The views below are Mark's own perspective on the healthcare system, not medical or financial advice.

Why did Mark Newman move from technology to healthcare?

A medical bill pushed him there. Mark's background spans international business, finance and technology, and at HireVue, a company built on video-based assessments and machine learning, he learned how data and analytics can solve practical problems.

Then his son was born. The hospital bill was a long list of charges with almost no explanation of what anything cost or why. That experience started his work on reforming how healthcare is purchased and paid for, and it led to Nomi Health.

How does Nomi Health's direct provider payment model work?

Employers pay providers directly for services, without the layers of billing that hide what care actually costs. Mark's starting point is that many employers do not know how much they spend on healthcare or where the money goes. Put that spending on a data foundation, he argues, and employers can make better decisions for their employees.

He describes three benefits of the model:

• Lower costs for employers.
• A more collaborative relationship between employers and healthcare providers.
• Prices people can understand upfront, the way they can with other services.

Nomi Health has launched a full replacement network in Michigan, which Mark points to as evidence that employers want new models of care.

Why does removing copays and deductibles matter?

Because cost keeps people from getting care. Mark argues that many people, particularly those earning less than $100,000 a year, skip necessary care because of high deductibles and copays. Nomi Health advocates a system with no copays or deductibles to remove that barrier.

He also sees a wider economic case. In his view, cutting waste in healthcare could free up money to reinvest in communities, education and infrastructure.

Key takeaways

• Mark Newman founded Nomi Health after a confusing, opaque hospital bill at his son's birth.
• Many employers do not know what they spend on healthcare or where it goes; data is the first step to better decisions.
• Direct provider payment removes billing layers, lowers employer costs and makes prices understandable upfront.
• Nomi Health has launched a full replacement network in Michigan.
• Mark argues that copays and deductibles keep people earning under $100,000 a year from necessary care.

Listen to Anika Jackson's full conversation with Mark Newman on Your Brand Amplified.