Daniel Alfon – Your Brand Amplified Transcript

Welcome to Your Brand Amplified the podcast where we interview marketers, publicists and brands to learn their stories, what makes them tick, and tips and tricks that make a difference. Welcome back to Your Brand Amplified. I'm very excited to be here with Daniel Alfon today. We have this has been a long time coming, I will say. We've been trying to coordinate because we are on other sides of the globe, but that's one of the beauties of podcasting is you get to meet so many interesting people and hear their story.

00;00;01;05 – 00;00;32;12
Anika

Welcome to Your Brand Amplified the podcast where we interview marketers, publicists and brands to learn their stories, what makes them tick, and tips and tricks that make a difference. Welcome back to Your Brand Amplified. I’m very excited to be here with Daniel Alfon today. We have this has been a long time coming, I will say. We’ve been trying to coordinate because we are on other sides of the globe, but that’s one of the beauties of podcasting is you get to meet so many interesting people and hear their story.

00;00;32;13 – 00;00;34;17
Anika

So, Daniel, thank you so much for being here today.

00;00;35;04 – 00;00;39;24
Daniel Alfon

Well, thank you very much. And again, I’m very glad to be part of Your Brand Amplified.

00;00;40;06 – 00;01;06;24
Anika

Yay! So, we are going to talk today about LinkedIn Profiles for business success, which I think is a very- it’s a topic a lot of people haven’t really realized how important this really is. When I look at all of the different social media platforms today, for me, LinkedIn is far more important than the other ones out there, whether it’s that I’m working on a new business project or are looking for a job or whatever the case may be.

00;01;07;02 – 00;01;22;03
Anika

So I’d love for you before we get into the topic. So let the audience know a little bit more about you and your background and why you transitioned to making this really your area of excellence in business.

00;01;23;10 – 00;01;51;22
Daniel Alfon

With pleasure. It’s a great question. When I was I started with LinkedIn early in 2004 and I was looking for a playbook and I couldn’t find anything really, and I needed to create my own. I made a ton of mistakes and at one point I carried a quarter in a sales position and LinkedIn helped me cut my sales cycle significantly and that’s the moment I decided I needed to dive and see what’s under the hood.

00;01;52;06 – 00;01;58;20
Daniel Alfon

And I’m very happy, especially since you hit record. 100 people have drawn to LinkedIn each second to people sign up.

00;01;58;27 – 00;01;59;11
Anika

Wow.

00;01;59;24 – 00;02;00;13
Daniel Alfon

It’s grown.

00;02;01;27 – 00;02;10;06
Anika

Wonderful. So how did you take- so you were in sales before and you were seeing it as kind of a lead generation tool?

00;02;12;06 – 00;02;33;14
Daniel Alfon

Yeah, it has changed and it’s evolved. Let’s start from the beginning. Earlier this year, when they Googled their own name, when our prospects Googled our name, then our lengthy profiles will top the list for most people. Most entrepreneurs and most SMBs, even people who had, you know, TED Talks, a published authors, LinkedIn will still top the list.

00;02;34;05 – 00;02;50;13
Daniel Alfon

So the first takeaway is that as an entrepreneur and as a business owner, you need to manage this. You can’t just let it- and you can’t stick with the LinkedIn defaults. You have to be aware of the fact that anyone Google you land on that site and it’s yours, too- It’s yours to leverage.

00;02;52;05 – 00;03;02;21
Anika

Yeah. So it’s a very powerful marketing tool. We all have free access to it and don’t even realize what it can do for us or how it could hurt us.

00;03;03;24 – 00;03;13;19
Daniel Alfon

Absolutely. We need to be- we need to amplify our LinkedIn presence, needs to amplify our brand, Like needs to be aligned and-

00;03;13;19 – 00;03;14;12
Anika

I see what you did there.

00;03;17;07 – 00;03;28;21
Daniel Alfon

The truth is, the best policy, you know, is if your brand is misaligned with what people see about you, on your website or on LinkedIn, then we have a problem.

00;03;28;21 – 00;03;29;14
Anika

Mm hmm.

00;03;29;14 – 00;03;44;13
Daniel Alfon

And contrary to other people, to other issues, like a website and you know, SEO, search and optimization, LinkedIn is something you can fix and update now. And in 5 minutes time, the whole world will see what’s what decision you’ve made.

00;03;44;13 – 00;03;48;08
Daniel Alfon

So there is no excuse. It’s yours to own.

00;03;48;27 – 00;03;53;25
Anika

What are some of the most common mistakes that you see with people’s LinkedIn profiles?

00;03;54;27 – 00;04;32;23
Daniel Alfon

That could be a whole series. But very quickly, perhaps not realizing the way their own profile looks from the outside for their prospects. So maybe I could suggest a simple three question framework. Like, who’s our ideal prospect? So if we run a business or ideal prospect could be San Diego or writers or Los Angeles bloggers or anything that caters to up to our brands and the second question is what action would you like those people to perform?

00;04;32;23 – 00;04;37;12
Daniel Alfon

Any Q&A visit your own profile. Mm hmm. What would you like them to do?

00;04;39;14 – 00;04;47;03
Daniel Alfon

If if I’m interested in a PR plus company and I bump into your profile, I’ve never heard your name before. What actually would you like me to perform?

00;04;47;10 – 00;05;18;23
Anika

Yeah. Well, and that’s a good question. So I think I know if I’m looking at my own LinkedIn and the imbalance that I’m getting, I’m getting a lot of people who want to connect with me, who want to sell me services because they see my title, VP of Marketing. Right. But I’m on there- I don’t want to take 20 calls in one week with different lead generation companies to be quite blunt, or 20 calls for a company that’s going to show me how to use video the best for my clients because we have a lot of those resources internally already.

00;05;19;12 – 00;05;29;07
Anika

So how do I reach people who need the PR marketing SEO website services better with my profile?

00;05;30;10 – 00;06;09;07
Daniel Alfon

Excellent. So let’s say thi. Imagine the funnel, a usual traditional funnel and you translate it into LinkedIn. So the top of the funnel would be people finding you either through word of mouth or through search or from direct actions you performed on LinkedIn. Marketers often disregard the LinkedIn SEO aspect. So because you know so much about your specialty, the terms you’re likely to use are probably more niche terms and more professional terms than your clients.

00;06;09;23 – 00;06;30;03
Daniel Alfon

So what sort of I would ask what sort of if you could interview a prospect and ask them if you had to Google this, what terms would you use? And then you need to make sure that the key terms you’re hearing from your prospects are represented somewhere on your profile. And I’m sure a lot of them are.

00;06;30;22 – 00;06;57;10
Daniel Alfon

But if you aim for, say, 50 keywords, then most marketers will find ten, 20, 30. But there is always room to improve this and that will bring more people to the top of the funnel. And then when they visit your own profile, the visual element that they see is the banner. You mentioned the fact that it’s a free resource for us to use the banner you uploaded.

00;06;57;12 – 00;07;23;27
Daniel Alfon

You don’t need to pay anyone to do this. You just have to use your imagination and be creative about it. And you have a beautiful banner. It has the best. It has wide thinking, deep expertise. It’s very colorful. And by uploading a banner you encourage people to stay longer on your profile and try to dig deeper and understand what is it exactly that another Jackson does and what is could that be relevant for me?

00;07;26;03 – 00;07;55;08
Daniel Alfon

Second stage would be to look at the headline. The headline is the most important real estate we have on our profiles, and by default it would be just our title and our current position. Oh, that you have turned your year around and you improve it instead of just saying vehicle marketing best and elevate strategic communication professional focused on helping brands and co preneurs empower, celebrate and strategically amplify impact in the world.

00;07;56;18 – 00;08;15;14
Daniel Alfon

That’s more customer focused than VP marketing XYZ. We are not important, and our customers don’t care about us, right? They only care about the ways we could improve their businesses. Or their lives.

00;08;18;09 – 00;08;18;20
Anika

Mm hmm.

00;08;18;28 – 00;08;52;19
Anika

OK, so that’s a lot to think about. And then even thinking if my headline is my goal and something that that’s what I like to do but doesn’t speak enough to what my company does. You know, again, going back to what you said about using those keywords and then when you’re working with somebody is beyond going through their profile and helping them retool and recalibrate it, then you also work with them on what kind of posts and content they should be creating, sharing all of that.

00;08;53;16 – 00;09;23;28
Daniel Alfon

Absolutely. There is a fourth tier of strategy starting from your presence, your profile optimization and then your connection strategy, your content strategy. And lastly, the lead generation strategy. So that’s generally the best order because anything any actually perform on LinkedIn will show people your profile. So your profile had a better be optimized before you accept connections or before you send invitations or before you share anything.

00;09;24;26 – 00;09;38;27
Daniel Alfon

And I’m blessed with helping people that I could. Like you said, people who are working in all sorts of places that virtually we could connect and help them and see results.

00;09;38;27 – 00;10;09;17
Anika

Yeah. Wonderful. So I think a few important key takeaways. There are one used a real estate that LinkedIn gives you for free, so use that banner. I think even the image that you have, right, your headshot because I’ve, I’ve seen people I won’t name any names but who have pictures that I’m like, that is not LinkedIn appropriate. Maybe it’s a picture of them on the beach you know, in a swimsuit or something because they want to show the world that they’re-

00;10;09;25 – 00;10;33;13
Anika

They’re not working, looking for a corporate job. Maybe they’re doing some other business. But if I were looking at their profile and knew, OK, but this person now is in doing real estate development as their second career after retirement is that the- do I want to work with that person who has that picture or do you know? So I think it’s really important to think about how you’re showing up.

00;10;33;13 – 00;10;57;18
Anika

And this is something I know we caution younger generations when they are on any social media. How are you showing up on social media? LinkedIn is social media. So we need to remember that every facet of that is important. So the cover image, your photo and then what you said about don’t just let LinkedIn automatically put your latest job title, your school, whatever it is as your headline.

00;10;57;24 – 00;11;07;14
Anika

Make sure that you’re really tailoring it to the impact or what you can bring to the table for the brands that you’re looking to work with.

00;11;08;09 – 00;11;44;00
Daniel Alfon

That’s absolutely important. And LinkedIn is the probably the most traditional and business oriented platform there is. And if we need to think about the ways to amplify brands. So let’s ask three simple questions. What are you happy with posting that we’re using that photo and maybe the professional you looked at was really happy about that swimsuit one. But the second question should be, OK, is my network, when they see this, when they go and see what was he thinking what will they say?

00;11;44;00 – 00;12;14;16
Daniel Alfon

Yes, that’s the person I worked with. That’s really their style. And the third question is your ideal prospect when they see that, are they going to say, hey, this is not the kind of person I want to start exploring a business relationship with? And if any of those question, if your answer is no, then you need to change and be and be more conservative have been what you do on Twitter.

00;12;14;26 – 00;12;15;03
Daniel Alfon

Yeah.

00;12;16;25 – 00;12;36;27
Anika

Yeah. Taylor So Taylor, for different platforms, same thing we say. And when we’re doing overall social media strategy for a client, like everything, every platform is slightly nuanced, slightly different part of your audience you’re going to reach. And journalists, too. If somebody is looking and wants to get more exposure in the media, journalists are going to go to LinkedIn.

00;12;36;27 – 00;12;37;14
Anika

Certainly.

00;12;38;26 – 00;13;08;01
Daniel Alfon

Yeah, you’re right. I was listening to an episode you released with Lisa Stephenson. Stephenson. And you mentioned Herro and other tools that junior PR people could, could, could use to to gain more, more business or more leads and I remember you wanted when you were in high school, you wanted to become a writer.

00;13;08;01 – 00;13;08;09
Anika

Mm hmm.

00;13;09;03 – 00;13;18;14
Daniel Alfon

So are you using the LinkedIn platform to write articles that would be published on LinkedIn

00;13;18;14 – 00;13;49;28
Anika

Yeah. And I haven’t been. And it’s something that I wanted to do, but it’s all time, right? I think when you get to more senior leadership especially, you just don’t have as much time. If you’re working in the business and on the business and this and this and this and wearing many hats. So but I think that’s important and talking about how do you rather than just posting on your own LinkedIn page, how do you elevate what you write to be something that LinkedIn is sharing?

00;13;49;29 – 00;13;54;29
Anika

That LinkedIn is officially published by LinkedIn and what is, you know, what’s that difference?

00;13;55;29 – 00;14;24;26
Daniel Alfon

OK, so the first distinction Anika would make is between posts and what LinkedIn calls LinkedIn articles. LinkedIn articles are native, if you like, search in published an article there. And I would say that articles are best for Evergreen Educational content that is on brand and that would serve you in 2025. So it’s not urgent.

00;14;24;26 – 00;14;48;14
Daniel Alfon

It’s important you can take six months to week to think about the ways you’d like to, to have it and about the headline and the images and the, and the flow, whatever you’d like. And once you have it another additional benefit of sharing an article versus a post address people to your website or to some other external source is that LinkedIn doesn’t want people to go away from the platform.

00;14;49;26 – 00;15;11;23
Daniel Alfon

We mentioned you were you had two choices. One is to send them to AnikaPR.com to an article there and the second would be to send them to an article within the LinkedIn gated platform. So the algorithm is going to prefer the second option because they know that when they show it to more people, those people are not going to leave LinkedIn.

00;15;13;14 – 00;15;23;23
Daniel Alfon

So even one article could be a nice addition to a strategy and you can use it to show and strengthen your soft leadership.

00;15;24;17 – 00;15;50;25
Anika

Yeah, and that leadership is very important these days. It’s one of the biggest strategies we use for public relations. It’s, it’s not you know, it’s funny because I think the world of PR integrated marketing has shifted a lot. And so when people think traditional PR, they think, OK, you’re going to try to get me interviews. Maybe I’ll get a quote, an article maybe I’ll be the whole article will be about me, but about leadership.

00;15;51;02 – 00;16;18;11
Anika

Your point of view is published, you know, in somewhere else, like a LinkedIn or an Inc or Forbes or wherever it is. It adds so much more credibility these days. And it is a big tactic that we use. So I love that you’re giving this distinction between just making a post, doing an actual article on LinkedIn and you also said it’s important, not urgent.

00;16;18;11 – 00;16;42;21
Anika

And I think that’s an important distinction as well. When people are thinking about their overall content strategy, whether it’s on LinkedIn, or other platform, what is urgent versus important, what’s the best use case? And thank you also for sharing about the algorithm because I know I see a lot of things from people that I don’t know because somebody I know commented or because LinkedIn thinks that’s a topic that will be important to me.

00;16;43;09 – 00;17;00;04
Anika

And so in that case, right, it’s the algorithm saying, Oh, I think this, you’ll like this content, so let us share this with you. And so you can turn that around and think about what content you would want to share- publish on LinkedIn as native content. And then that pushes out to more people.

00;17;01;04 – 00;17;34;02
Daniel Alfon

Yes, you’re absolutely right. And educational content. If you go back to your ideal prospect and you ask yourself what questions are they struggling with and what would make them tick, perhaps producing content around that topic that is not salesy will make people discover your content and say they when they think about the way to grow their business, maybe the advanced PR strategies are not even in their awareness stage from their perspective.

00;17;34;02 – 00;18;00;19
Daniel Alfon

Maybe they think only about it. And so by showing them that there are pros and cons to paid ads and there is also another option, you can guide those who like that option to take one step with you from point A to point B, and at the very end you say there’s also point C I could teach you, OK, I could guide you and you start, but you lead by example.

00;18;00;19 – 00;18;09;28
Daniel Alfon

You know, you answer the questions and those are continue are could become long term relationship of yours and long term clients of yours.

00;18;10;28 – 00;18;25;28
Anika

So when you started making LinkedIn your job, for lack of a better term, right? Did you use all of these strategies to find your clients via LinkedIn?

00;18;26;23 – 00;18;27;16
Daniel Alfon

Hell no.

00;18;31;27 – 00;18;51;25
Daniel Alfon

Even today, most of my inbound inquiries are referrals, probably 90% and I found the referrals are the best clients that are, but I have. And in growing my business is not for me, it’s not necessarily earning more dollars. It’s deciding who I’d like to work with.

00;18;52;04 – 00;18;52;18
Anika

Nice.

00;18;52;22 – 00;19;17;00
Daniel Alfon

And I’m happy to work with people I enjoy working with. I enjoy having a conversation with and and referrals. You know, their shows tend to be less price sensitive. They come almost presold because someone who was worked with you has told them in they appreciate a person’s point of view and they tend to stay with you longer and eventually sending new referrals.

00;19;17;00 – 00;19;29;20
Daniel Alfon

Your wait. So referrals is a big marketing strategy for me. LinkedIn is just a tool. As much as I love the platform, referrals and relationship are more important than LinkedIn.

00;19;31;19 – 00;19;54;14
Anika

Yeah, I would agree with you there. I’ve had a lot of business through referrals, but then when I think depending on my business you’re in and then you get to a certain point you go, OK, but how do I expand beyond? And that’s where LinkedIn comes into play as an important strategy, as an important tool. So what is like a big one of the biggest aha moments that you had a client had working with you.

00;19;55;03 – 00;20;17;14
Daniel Alfon

There were many. Probably just one of the best kept secret in town is the way that the advanced search is run on LinkedIn. And in short, if you know who your ideal client is and if they are on LinkedIn, that then within minutes you can find them.

00;20;18;05 – 00;20;18;17
Anika

Wow.

00;20;19;01 – 00;20;42;00
Daniel Alfon

And then there’s a whole new game of whether you leverage if you have connect with people you know well, that means whenever you’re on a search and you share a mutual connection with that potential prospect, then Anika, you can actually leave link team and converse with that person and ask them whether they feel comfortable enough to make an introduction.

00;20;42;19 – 00;21;03;03
Daniel Alfon

And if they do, then you get your foot in the door thanks to their name. It’s not our name. It’s the person that makes the introduction. And when they make the introduction, we get at least the ability to teach or to use to serve other people thanks to that mutual connection. And you can also lead by content if you if you should produce-

00;21;03;03 – 00;21;27;13
Daniel Alfon

I don’t think our audience, your needs to produce content for LinkedIn. But what we could do is analyze the sort of content we have assessed, the content we have and make sure that the best content, the best educational content is well shared across the LinkedIn platform and that is much less time consuming than producing high quality content.

00;21;27;13 – 00;21;57;12
Daniel Alfon

But there on your website or on your social channels, you may have tons of pieces you can repurpose that are great. And maybe 10% of them were shared at one point only on LinkedIn. So take a look at the other 90% and decide that’s also something you can delegate. You would do it for you would once you teach someone and by the third time they would know exactly what to do because the content has already been approved and it’s, it’s a no brainer.

00;21;57;25 – 00;22;16;19
Anika

Yeah. Interesting. I like that. Gosh, what was the next thing I was going to ask you? Well, what continues to inspire and motivate you about doing this work and helping people, you know, really live who they are? And show up as who they really are and who they want to be on LinkedIn?

00;22;17;09 – 00;22;39;27
Daniel Alfon

Well, I think the one aha moment that I had was realizing that if you’re an introvert, there’s a way for you to be yourself on LinkedIn and you can grow your business and you don’t need to become someone else for the sake of the platform. And I’m using LinkedIn as an example, but it’s the right for any platform.

00;22;40;20 – 00;23;08;15
Daniel Alfon

There’s a way for you to be authentic and to gain business and to gain revenues and to gain new clients. And you don’t have to become someone else. And a lot of very talented people, very talented people think that they need to become someone else because what they see on LinkedIn is something else. And then a simple question would be to do what’s right and not what’s popular.

00;23;08;26 – 00;23;12;07
Anika

Yeah, yeah, yeah. Good phrase.

00;23;14;10 – 00;23;16;07
Anika

So what what do you see? Oh, sorry. Go ahead.

00;23;16;28 – 00;23;17;09
Daniel Alfon

Thank you.

00;23;18;07 – 00;23;25;13
Anika

Yeah. Oh, what do you see as what’s next for LinkedIn and then for yourself as well?

00;23;26;10 – 00;24;05;11
Daniel Alfon

Well, for LinkedIn, whenever I run a workshop, I see the just an hour before the workshop. I need to make sure that everything works as LinkedIn has a nasty habit of discontinuing services just when I have some cleanup up some- So I can’t really say what LinkedIn will become. And I think that looking ahead I’m very happy I fired for the lack of a better firm term, our clients were the fit was not- was less than ideal.

00;24;06;07 – 00;24;32;00
Daniel Alfon

And that helped me. I probably left a lot of money on the table, but I slept better and it was more than compensated by people I enjoyed working with who either extended their relationship with me or sent other referrals so deciding who you’d like to become and who’d like to work with this is the way I’d like to continue looking ahead.

00;24;32;08 – 00;25;02;28
Anika

Yeah. Now, that’s very important. I think that’s add so much to the quality of our lives, right? When you can do work that you really enjoy and that you know you can make a difference for somebody, but you also want to enjoy the person you’re working with and that relationship and what their success and seeing them happy and joyful because of the success that they’re finding by working with you and how you’ve been able to help, you know, change their strategy or change their, you know, it’s like change-

00;25;02;28 – 00;25;27;00
Anika

Making these tweaks isn’t changing their mindset, but it is it ends up changing how they have their outlook, and that’s very useful. Yeah. Yeah. So I know when we work with a client, if we’re starting a social media strategy or a PR strategy, we often tell them in the first month maybe even six weeks, we have to do a lot of onboarding where we find our competitors.

00;25;27;08 – 00;25;47;29
Anika

We’re seeing what materials do they have, do we need any content created you know, do we have to revise their bios, get new headshots, whatever it might be? And so while we I think, you know, we all want to go go go well, especially here in the States, we want immediate results. Right. And people don’t realize that things take time.

00;25;48;07 – 00;26;05;13
Anika

So when somebody starts working with you, is that kind of that same process of like you have to really assess the landscape, do a really in-depth analysis of what who they’re currently showing up with and if it matches what their goals are like. As you mentioned in the first four questions that you ask.

00;26;07;08 – 00;26;44;15
Daniel Alfon

Truth to be told, it is challenging for not only the states. And one way we could probably start working with those people is speaking. And he’s doing something that they are obsessed about or that they really care about. But as soon as we deliver that small project, we make a pause and we show them that in order to move to the next stage, there’s something to be done and they need to appreciate what you’ve done before, that they’re open to listen to what is what you can show them.

00;26;45;05 – 00;27;13;00
Daniel Alfon

And then if they’re, if they are interested in taking their business to the next level, they would you have a buy in and they would commit the time. It’s often it’s, it’s a question of priorities, one that once you show them the advantage of what it is you suggested there, they become a lot more willing to listen to you and to implement your suggestions.

00;27;14;11 – 00;27;23;04
Anika

Nice. Well, what else would you like to share with our audience today about you about the process?

00;27;25;10 – 00;28;17;19
Daniel Alfon

I really enjoy working with different people and each entrepreneur in each SMB is unique, and I’m open to help or to guide or do all sorts of free materials on my website that are showing my perspectives on LinkedIn and marketing and networking. If I had a quick topic we mentioned but we haven’t really explored is networking and networking is probably the single most important element that we need to become better at as professionals, whether we are publicists or writers or professional athletes.

00;28;17;28 – 00;28;48;09
Daniel Alfon

It doesn’t matter. It’s what will help us pivot in 2027 and I have no idea what LinkedIn will becoming 2027 and maybe we’ll have a chat about some platform that is being learned in the San Francisco Bay right now. I don’t know. But if we manage to keep in touch with people we, we met without asking for their help all the time, then we’re able to reach out to them like an insurance policy issue.

00;28;48;10 – 00;28;53;04
Daniel Alfon

Like if you only remember people when you need them, then we have a problem.

00;28;54;12 – 00;28;58;16
Anika

So nurturing the relationships that you build is important.

00;28;59;06 – 00;29;21;20
Daniel Alfon

Yes, it’s a lot easier because it’s just like acquiring a new client will take a lot more effort than nurturing an existing client. Nurturing an existing relationship is a lot easier and a lot less time consuming than, you know, going cold on someone and persuading them that you’re the solution for problem they don’t even understand they have.

00;29;23;11 – 00;29;35;02
Anika

This is very true. The low hanging fruit, right? Yeah, I love that. Do you have a favorite quote or some words that you live by.

00;29;36;29 – 00;29;43;02
Daniel Alfon

A code when diplomacy is the art of letting someone else have it your way?

00;29;43;26 – 00;29;45;13
Anika

Oh, I like that.

00;29;46;15 – 00;29;55;19
Daniel Alfon

OK, attributed to Daniel Valley and Italian diplomats. And it’s founded on “Getting Past No” by William Ury.

00;29;56;04 – 00;30;08;29
Anika

I love that. I love that. I’m going to have to remember that. It’s another one, t’s another keeper. I have a collection of ones that people have told me that I’m going to need to write them all down and just put them up on my wall. Right.

00;30;10;23 – 00;30;17;19
Daniel Alfon

What quote would you like to share? What is the quote you live by or quote you like?

00;30;18;01 – 00;30;22;06
Anika

Oh, be kind whenever possible. It is always possible.

00;30;25;16 – 00;30;27;10
Daniel Alfon

It’s very powerful. Both house.

00;30;29;13 – 00;30;53;06
Anika

Yeah. I think we have to treat ourselves with kindness and we have to treat others with kindness. Right. And sometimes we don’t want to do either, but both are necessary and important, so. Well, Daniel, I know it’s late for you. I’m still getting my day started, but I really appreciate this time together, and I’m going to make sure people come to your website.

00;30;53;23 – 00;30;59;19
Anika

Danielalfon.com. Are there other social- are you the same on other social media platforms?

00;31;01;02 – 00;31;10;03
Daniel Alfon

Yes. So my website has links to the Amazon book and Twitter and my website is probably the place that is most up to date promise.

00;31;10;07 – 00;31;12;14
Anika

OK, well and give a quick little plug for your book.

00;31;13;22 – 00;31;39;10
Daniel Alfon

So the book the truth is when I wanted to buy a book and when I bought the book, I saw an ad saying, are you an author? Click here. And then I said, OK, so if that simple and if I put my mind to it in three weeks, I can, I can write a book wow. And lo and behold, two years later, I had what.

00;31;40;00 – 00;31;43;28
Anika

I was going to say. Well, three weeks. Oh, my gosh. You’re really. Yeah.

00;31;45;26 – 00;32;15;16
Daniel Alfon

I was over overconfident. The draft was there within three weeks, but the editing and everything else took a lot more time. And it was an interesting experience from my perspective, trying to have- to write it in a way that would be easy to read and easy to, to implement. And obviously things have changed since the book was published, but it was an experience I really enjoyed.

00;32;15;26 – 00;32;37;15
Anika

Yeah. Wonderful. Yeah, absolutely. I can’t wait to check it out myself. And again, thank you so much for being with us. You definitely gave some great tips that people can implement right now. I will also encourage everyone listening to go to Danielalfon.com. I will put that in the show notes so that you can get more tips and tricks for your LinkedIn strategy.

00;32;37;26 – 00;32;57;14
Anika

Might I add, these are also good tips and tricks to think about for your other social media strategies. As well. But I think LinkedIn is a wonderful place to start, especially with today’s job market and the confluence of so many different types of social media I feel like LinkedIn still cuts through the clutter and gets us to the people we want to meet.

00;32;57;27 – 00;33;17;04
Anika

So I was really excited to have this conversation and I will be back again next week with more tips and tricks on marketing and PR and other things that entrepreneurs and small businesses need to know. Thank you. Want more? Check out AmplifywithAnika.com or follow me on socials @AmplifywithAnika.

Don't miss out!

Subscribe now for a FREE copy of Anika’s chapter in Business on Purpose and 2 bonus brand worksheets!