July 7, 2025 · 45 min · Episode 574
Sailing Through Life: David Greer’s Journey from Tech Guru to Sobriety Mentor
About this episode
David Greer’s journey is a remarkable testament to resilience and transformation, showcasing how personal struggles can lead to profound professional insights. With over 40 years of experience in entrepreneurship, David began his career with a passion for technology and business, eventually co-founding a successful software company. However, after navigating the challenges of a declining product and a difficult partnership split, he took a bold step back to prioritize his family, embarking on a transformative sailing adventure that deepened his connections and provided clarity.
As David transitioned back into the professional world, he confronted a long-standing battle with alcoholism, which had been a hidden struggle throughout his entrepreneurial journey. With the support of a coach, he embraced sobriety and recognized the importance of addressing mental health issues, particularly within the high-pressure environment of entrepreneurship. This pivotal experience inspired him to become a recovery coach, focusing on helping other entrepreneurs who face similar challenges, emphasizing that true success encompasses both professional achievements and personal well-being.
If you resonate with David's story or are facing your own challenges in business or personal life, consider taking the first step toward transformation by scheduling a one-hour, no-obligation free coaching call with David. Explore your journey, gain insights, and discover strategies for overcoming obstacles. Visit his website to book your session and start your path toward a more fulfilling and balanced life.
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Article
David Greer on Building a Software Company, Sobriety and Recovery Coaching for Entrepreneurs
David Greer has more than four decades of experience in entrepreneurship, including co-founding a software company that became a global leader in its niche. Today he is a recovery coach for entrepreneurs dealing with alcoholism and addiction. In this episode of Your Brand Amplified, he talks openly with Anika Jackson about technology, family, recovery and redefining success. His core point: real success includes personal well-being, not just professional achievement.
How did David Greer build his software business?
David Greer was imagining a future in technology and business by grade nine. He studied computer science, and his first significant opportunity came at a major cable company in Vancouver. Early in his software career, he was asked to present a technical paper at an international conference. Standing in front of his peers, he realized he was connecting with people, not just sharing information, and that sparked a lasting interest in marketing and sales.
He went on to co-found a software company and, with his business partner, grew it into a global leader in its niche. He credits that as much to understanding clients and earning their trust as to technical skill.
What happened when the business changed?
After two decades, the company's main product began to decline, and David Greer and his partner had different visions for the future. The split was difficult. A conversation with a friend led him to see a rare chance to spend real time with his young children. The family spent two years sailing the Mediterranean and homeschooling, an experience that changed his perspective on life and business.
How did David Greer approach recovery?
As a daily practice. Returning to professional life, he faced a long-standing struggle with alcoholism, which he describes as common, and often hidden, among high achievers. With the help of a coach, he addressed it openly. He came to see that the mindset behind his business success was not the one that would get him sober; recovery meant understanding what lay underneath the drinking. That experience led him to become a recovery coach for entrepreneurs, and to speak candidly to reduce the stigma around addiction and mental health.
Key takeaways
- Client trust mattered as much as technical skill in building a global software company.
- A business setback opened time for two years at sea with family.
- Addiction is often hidden among high-performing entrepreneurs.
- Recovery can require a different mindset from the one that built business success.
- Speaking openly helps reduce stigma around addiction and mental health.
Free resource: David offers a one-hour, no-obligation free coaching call for anyone who resonates with his story or is facing challenges in business or life. Visit his website to book a session.
Listen to Anika Jackson's full conversation with David Greer on Your Brand Amplified.
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