June 16, 2025 · 32 min · Episode 559
Transforming Knowledge into Media Opportunities with Brett Farmiloe
About this episode
Brett Farmiloe reveals the critical need for small business owners and experts to effectively share their knowledge and experiences in today's media landscape. He emphasizes that many professionals possess valuable expertise but often struggle to communicate it to a broader audience. To address this challenge, he has created Featured.com, a platform that connects these individuals with journalists seeking credible sources for their stories. This connection facilitates meaningful relationships that benefit both parties and enrich the media with diverse perspectives.
At the heart of his platform is a commitment to quality and trust, ensuring that both journalists and sources can engage reliably. By leveraging technology, including artificial intelligence, the platform streamlines the process of matching experts with relevant opportunities while maintaining a focus on authentic human interactions. This innovative approach fosters genuine relationships that enhance the overall quality of media content and ensures that valuable insights are effectively communicated.
Brett Farmiloe's insights into the world of media relations and public visibility underscore the importance of connection, authenticity, and proactive engagement.
To fully leverage the opportunities available through Featured.com, sign up for a free account today. By setting keyword alerts, you can stay informed about relevant queries in your areas of expertise, positioning yourself to respond promptly to journalists in need of insights. Actively participating in this process significantly increases your chances of being featured in reputable publications, amplifying your voice and contributing to a more informed media landscape.
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Article
Brett Farmiloe of Featured.com on How Experts Can Earn Media Coverage and Get Quoted by Journalists
Brett Farmiloe is the founder of Featured.com, a platform that connects experts with journalists so small businesses and individuals can share their expertise with a wider audience. On Your Brand Amplified, he explains how earned media works today, how Featured.com vets journalist queries, and how experts can position themselves to be quoted. His core advice: don't wait for media opportunities; set up alerts and take part.
What is Featured.com, and why did Brett Farmiloe build it?
Featured.com gives experts a place to respond to journalists' queries. Brett Farmiloe's path runs from launching a coffee company with Hugh Jackman, to building a marketing agency, to creating Featured.com. Along the way he saw a problem many entrepreneurs share: gaining visibility and credibility in their fields.
Many small business owners and professionals have valuable knowledge but struggle to share it beyond their immediate circle, which limits growth. Featured.com connects them with journalists in a way that helps both sides and brings more diverse perspectives into the media.
How does Featured.com keep quality and trust?
Featured.com vets opportunities to make sure journalist queries are relevant and credible. Brett Farmiloe stresses that careful curation protects integrity for sources and reporters at a time when misinformation spreads quickly.
The platform uses technology, including AI, to match experts with relevant queries and speed up the process. The focus stays on human interaction, and balancing automation with personal connection is what makes the relationships productive.
How can experts get featured in the media?
Take the initiative. Brett Farmiloe encourages experts to set up alerts and take part in conversations in their fields, which raises the odds of being featured and builds thought leadership. Authenticity and real connection now matter more than traditional pitching. He describes small business owners earning recognition in major publications and professionals finding new ways to share their expertise.
Key takeaways
- Many experts have valuable knowledge but limited visibility outside their own circles.
- Responding to journalist queries is a direct route to earned media.
- Vetted, credible queries protect both sources and reporters.
- AI can speed up matching, but human connection makes the relationship work.
- Set keyword alerts and respond quickly instead of waiting to be found.
Free resource: Sign up for a free account at Featured.com and set keyword alerts so you can respond quickly to journalists looking for insights in your areas of expertise.
Listen to Anika Jackson's full conversation with Brett Farmiloe on Your Brand Amplified.
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